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Πέμπτη 1 Σεπτεμβρίου 2016

The rise of the "unbranded" pharmaceutical ads



Pharmaceutical ads sometimes turn off consumers with their laundry lists of unpleasant side effects, but an increasingly popular type of drug company ad is finding a way around that.
Called “unbranded” ads, these commercials aren’t tied to one specific medication, but are designed to alert consumers to a medical condition. Mylan, which has come under fire for its EpiPen pricing, created one such unbranded campaign earlier this year to alert consumers about the dangers of allergies. Like many other unbranded ad, the commercial’s tone played on the frightening outcome of lacking a medication.
The rise of these sneaky ads come as the annual $5.7 billion pharmaceutical advertising industry is facing increasing criticism. The American Medical Association last year called for a ban on direct-to-consumer advertisements for prescription drugs and medical devices, citing concern that the ads prompt consumers to demand expensive treatments that they don’t need. Critics have also questioned whether there’s a link between increased advertising spending and higher drug prices, neither of which are relenting.
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