Teva plots global rebrand as it prepares to join hands with Allergan's generics unit

Teva Pharmaceutical Industries Ltd. announced that it is embarking on a strategic enterprise-wide corporate identity program to build a global brand. This is the manifestation of the journey Teva embarked on two years ago, to differentiate itself based on the unique characteristics of the Company's business model and create a new breed of healthcare company.
Teva, the world's leading producer of medicines, is building on its strong global footprint, size and scale, to reinforce its focus on making these medicines more accessible. The company is taking this opportunity to reaffirm its commitment to placing people at its core to enable as many as possible to live better, healthier days.