Marketer of the Year Awards

Shire and Lundbeck have claimed the top title of marketing companies of the year in the prestigious PharmaTimes Marketer of the Year competition, the results of which were announced in London.

Lundbeck was named UK Marketing Company of the Year and Shire, International Marketing Company of the Year. This is the third year in a row that Shire has won the company title. Shire was also successful in other categories, scooping Marketing Team of the Year (Martin Smith, Lindsay Burbidge, Craig Dimblebee, Richard Knight and Louise Finke), while Eva Panarese was named International Marketer of the Year. Meanwhile, Lundbeck took home other wins – New Marketer of the Year went to Andrew Jackson, and Lance Boyd-Clark was awarded Aspiring Marketing Manager of the Year.

TOUGH TIME FOR BIG PHARMA

Global pharmaceutical industry is facing an unprecedented crisis in terms of sales growth, profitability and discovery of new drugs for the last some years now. With increasing rate of patent expiry of several blockbusters and reduced spending on research, top multinational drug companies are facing a rather gloomy future in the years to come. The Pharmabiz study of financial performances of 15 top international pharmaceutical companies during 2013 has revealed this prospects somewhat clearly.

The study shows that net sales of these 15 companies from the pharmaceutical segment including vaccines and generics during 2013, remained flat at $431 billion as against $430 billion reported in the previous year.