Μπορείτε να στέλνετε ειδήσεις και Δελτία Τύπου στο email μας.
Αν θέλετε να επικοινωνήσετε μαζί μας ή να στείλετε Δελτίο Τύπου πατήστε εδώ...pharmamarketingexpertsblog@gmail.com


Τετάρτη 23 Δεκεμβρίου 2015

The Top 10 Trends for Pharma Marketers in 2016



Πηγή: Intouch Team

Another end-of-the-year top-ten list? Another article about trends? Who cares?
Well … you should.

Trendspotting is much more than being trendy or sounding cool. Done right, it’s far more important. It’s about seeing what’s turning from hot topics into long-term movements and what’s influencing the evolution of our industry. It’s not only about finding new ideas, but seeing which ones are truly driving change.
And while there are many trends in marketing, tech, and healthcare, only a select group of key issues will realistically intersect to affect pharma marketers’ work in the year ahead.
We believe these are those issues — the macro-trends that will directly affect pharma in 2016. Here, we describe them, we dissect them, and we break them down into what they mean to you, the pharma marketer.

1. Mobile use drives the need for simplicity

Desktop computer Internet use remains steady, but mobile use continues to skyrocket and has officially
surpassed the desktop. Mobile messaging is the killer app for devices, and mobile-messaging commerce may prove to be the killer app’s killer app as consumers pay for more and more using phones. As it moves from a coffee, to a yoga session, to a prescription co-pay, to a specialist visit, we’ll see mobile payments affecting healthcare more and more.
That same mobile activity carries a new paradigm of consumer expectation. We want what we want, whenever we want it, wherever we are — and it has to be easy. This also goes for everything from healthcare answers to, perhaps, healthcare itself.
Effective apps bring simplicity. Users are on the go and overwhelmed by choice and information, so concise function and flawless responsive design are mandatory. We want clever austerity — calm tech that patiently performs in the background.
Pharma isn’t quite there yet when it comes to delivering mobile commerce or even simple, useful apps that customers download and use again and again. Will 2016 be the year?