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Τετάρτη 16 Ιανουαρίου 2019

Novartis puts Artificial Intelligence on the job to help reps say the right things to the right doctors



FiercePharma | Eric Sagonowsky

Artificial intelligence is a big buzzword in R&D right now, but at Novartis, it's hard at work in the sales department, too.
Amid far more meetings with digital companies at the J.P. Morgan Healthcare Conference this year, Novartis’ pharma CEO Paul Hudson said he expects 2019 to be the “beginning of the tech disruption” for pharma, in everything from marketing to supply chain.
In past years at JPM, Hudson mainly checked out early-stage biotech companies for potential partnerships, he told FiercePharma. This year? It’s about half health-tech companies, he said.
Obviously, Novartis is jumping right in, as part of CEO Vas Narasimhan's push to transform the entire company using digital tech. In the field, the drugmaker has equipped salespeople with an AI service that suggests doctors to visit and subjects to talk up during their meetings.