FiercePharma | By Tracy Staton
Actually, they're de rigueur:
With thousands fewer drug reps on the street these days, and many doctors
turning reps away, companies have had to turn to new ways of promoting their products.
Plus, all those pesky Department of Justice settlements make the old hard sell
seem sketchy.
What's Eli Lilly's version?
According to an interview with Alex Azar, president of the Indianapolis-based
company's U.S. business, it's problem-solving.
As InsuranceNewsNet
reports, Lilly sends its 2,000-plus U.S.
reps into doctors' offices to "broker" solutions to patients'
problems.