Medical marketing & Media | Matthew Arnold
In a twist on the “edu-gaming” phenomenon, Cleveland Clinic and physician
site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the
medical literature by appealing to their competitive spirit.
Cleveland Clinic furnishes content for the multispecialty quiz, which
consists of five or fewer questions and is scored based on speed and accuracy.
Participants can view leader boards showing where they've placed regionally and
nationally.
“Some physicians have chosen to make teams,” said MDLinx's Stephen Smith. “Some use it as a more local competition. If you're an oncologist in
Omaha, you can play the quiz, then when you talk to each other you have
bragging rights.”
Physicians can see the correct answer to any question they get wrong and a
couple clicks takes them to a full CME course on the topic from Cleveland
Clinic. Tailored to internists, family physicians, oncologists, pediatricians,
diabetes experts and neurologists, the quiz is ad supported, and MDLinx will
entertain sponsorships by pharmas, whether of the online quiz by specialty or
for exhibit booths at national meetings of medical societies, where the quiz
could serve as a lure, drawing physician foot traffic.
Other ventures, including QuantiaMD and some medical journals, have run
quizzes, but Smith said MDLinx's quiz is distinguished by its daily schedule
and competitive element.
“It's every day, and after a month, participants will have been exposed to
the most current literature and best practices,” said Smith, who is chief
marketing officer of MDLinx parent M3.