'Boehringer Ingelheim is preparing to join the ranks of pharmaceutical
companies that blog “very soon”, according to its head of online communications
John Pugh. The company’s forthcoming blog will be called The Future Just
Happened and Pugh told PMLiVE he was looking to work with a range of guest
bloggers, including patients.
This would differentiate it from established pharma blogs from
companies like GSK (More Than Medicine), AstraZeneca (AZ Health Connections)
and Lilly (Lilly Pad), which tend to confine themselves to featuring company
employees.'
