Πηγή: PwC Health Research Institute
With nearly one-third of consumers using social media for their health, mediums such as FaceBook and YouTube provide a great opportunity for practices to engage patients.
According to a recent PwC Health Research Institute report 32% of survey respondents reported using social media channels for healthcare purposes, such as connecting with health organizations and other people with shared health interests. Consumers across all age groups used the following channels for healthcare purposes.
• 32 percent - any social media
• 18 percent - Facebook
• 12 percent - YouTube
• 9 percent - blogs
• 8 percent - Google+
• 6 percent - Twitter
• 2 percent – foursquare
(respondents could select more than one option)
"Healthcare organizations are experimenting with building stronger connections and communities through social media, and the trend is expected to grow in 2012 as social media becomes part of an organization's overall strategy to improve healthcare and outcomes," stated a PwC press release.
