Pharmaceutical Executive | Ben Comer
Despite an already crowded market, everyone is keen on developing new
medicines to combat autoimmune diseases, like rheumatoid arthritis (RA),
psoriasis and Crohn’s disease. The anti-TNFs – Remicade, Enbrel, and PharmExec’s
Brand of the Year, Humira – are the towering giants in the space. Their
combined sales exceed the GDP of Afghanistan. Even with patent expiration
beginning in early 2017, analysts are predicting that Humira’s sales will
surpass Lipitor’s as the top-selling drug ever. For patients, the anti-TNFs can
mean the difference between a crippling disability, and a relatively normal
existence.
Humira continues to grow, a decade after launch. Abbott reported a global
growth rate of 21.1% for Humira, with total sales at $7.9 billion, for 2011. On
the earnings call, Abbott execs touted the biologic drug’s breadth of
indication, strong long-term safety and outcomes data, including a record of
superior clinical efficacy, and a deft managed market performance. Jeffrey
Stewart, Abbott’s VP of U.S. proprietary pharmaceuticals, says the fundamental
talents at Abbott revolve around anticipating the market, and then executing on
strategy. “When you think about the three biggest indications – RA, psoriasis,
and Crohn’s – our indication set is the closest match to the market,” says
Stewart.

