Μπορείτε να στέλνετε ειδήσεις και Δελτία Τύπου στο email μας.
Αν θέλετε να επικοινωνήσετε μαζί μας ή να στείλετε Δελτίο Τύπου πατήστε εδώ...pharmamarketingexpertsblog@gmail.com


Κυριακή 18 Ιανουαρίου 2015

Drug Launch Watch List 2015 by Frost & Sullivan



Oncology, cardiovascular, autoimmune/anti-inflammatories, and infectious diseases will be the top areas of investments in 2015, according to Frost & Sullivan. Pharma companies will also be keen to invest in in-vitro diagnostics such as biomarkers; molecular, tissue, companion diagnostics; predisposition disease; and predictive testing, added the company's Life Sciences Global Program Director, Jennifer Lazar.

Frost & Sullivan has released its "Drug Launch and Phase 3 Trial Watch List for Top Therapy Areas for 2015". It includes: 
  • Puma Biotechnology’s tyrosine kinase inhibitor, neratinib, for breast cancer adjuvant therapy.
  • Bristol-Myers Squibb’s PD-1 immune checkpoint inhibitor, nivolumab, for previously treated advanced melanoma patients. 
  • Novartis’ selective IL-17A inhibitor, secukinumab, for the treatment of plaque psoriasis. 
  • Novartis’ angiotensin receptor neprilysin inhibitor (ARNi), LCZ696, for the treatment of heart failure.
  • AbbVie’s ABT-450/ritonavir co-formulated with ombitasvir (ABT-267), and dasabuvir (ABT-333) with or without ribavirin for the treatment of hepatitis C.
  • GlaxoSmithKline’s RTS,S vaccine is expected to be the first malaria vaccine in the market.
  • Sanofi Pasteur's Dengue Vaccine. 
In addition to new molecular entity product launches, Frost & Sullivan reports that there are "abundant opportunities for generic and biosimilar drugs due to the patent expiry of several blockbuster drugs in 2014 and 2015". Some of those include: 
  • Otsuka Pharmaceutical’s Abilify (anti-psychotic) 
  • Teva Pharmaceutical’s Copaxone (relapse-remitting multiple sclerosis) 
  • Novartis’ Gleevec (chronic myeloid leukemia) 
  • Forest Laboratories’ Namenda (Alzheimer’s disease) 
  • Pfizer’s Zyvox (anti-viral) and, 
  • GlaxoSmithKline’s Avodart (benign prostatic hyperplasia) 
 

Φαρμακευτικό Μάρκετινγκ: Θεωρία, Πρακτική, Δεοντολογία

The ultimate guide for Pharma Marketing Champions

Ζητήστε το στα κεντρικά βιβλιοπωλεία ή δώστε την παραγγελία σας τώρα