Pfizer and Grunenthal have
been named the inaugural winners of the PharmaTimes digital innovator of the
year award in recognition of their excellence in embracing digital
marketing.
Presented at PharmaTimes
Marketeer of the Year Awards, Grunenthal’s UK Senior Marketing Manager Matt
Lowe was crowned Digital Innovator in the UK, while Pfizer’s European Brand
Director Robert Collingbourne took home the European title.
This is the first time
PharmaTimes has recognised digital excellence within the pharmaceutical
industry and introduced the award this year to recognise the marketeers who are
embracing the new opportunities presented by digital marketing in an innovative
and ground breaking way but within the spirit and code of the relevant
regulatory frameworks.
Other finalists nominated by
agencies for the awards were: Ian Davidson of Shire; David McCormick of Roche;
Nicola Forster of MSD; Daniel Coombes of Bayer; John Pugh of Boehringer
Ingelheim and Richard Emmerson of Amgen.
Nineteen companies were
represented in the awards with wins going to: Paul Clark of Napp
Pharmaceuticals for Aspiring Marketeer; Ash Miller of Ferring for New
Marketeer; Daniel Selby of AstraZeneca for Senior Marketeer; Heike Gruetzmacher
of Shire Germany for National Brand Manager; Michael Nedham of Shire
Switzerland for Pan European Brand Manager; Bayer for Marketing Team; and Shire
for Marketing Company of the Year. Meanwhile, ICC Lowe was named Communications
Agency Team of the Year.
The PharmaTimes Marketeer of
the Year Award is the only competition that is case-study based and focuses on
individual and team marketing competencies, rather than assessing real
in-market projects and campaigns thereby ensuring a level playing field for all
participants, regardless of the size of their company, brand or agency and also
removes any potential concerns that participants may have in sharing
commercially sensitive marketing information.
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