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Τρίτη 11 Οκτωβρίου 2011

EU sets out tough rules on medicines information


Brussels, 11 October 2011

The European Commission released today its revised proposal on ‘Information to Patients' which looks at different ways of providing information on prescribed medicines and the role of the pharmaceutical industry in providing such information on their products directly to people.

According to the proposals adopted by the European Commission, the pharmaceutical industry would have to be more clear and concise with the information it provides to the public with regard to prescription-only medicines. These proposals include a series of requirements related to the kind of information that would be allowed, the communication channels, as well as quality criteria and pharmacovigilance issues.

The Commission's proposals focus on providing higher protection to patients, by obliging the pharmaceutical industry to provide essential information about prescription medicines and by establishing clear rules for any additional information provided voluntarily. As highlighted by European Commissioner for Health and Consumer Policy, John Dalli, they are also meant to strengthen the control of authorized medicines by prioritizing the rights, interests and safety of patients.

These revised proposals adopted by the Commission represent an amendment to those already put forward in 2008 within the package for the improvement of innovation, safety and accessibility to medicines. Among the new rules, the Commission proposes that only certain information on prescription-only medicines would be made public. This information would includes, i.e., the information included in the label and packaging, the price of the medicines, or information clinical trial which is already publicly available through the European Registry of Drug Clinical Trials launched by the European Medicines Agency in March 2011.

The proposals also include that information about prescription medicines would only be disseminated through certain channels of information. This is to ensure that the information which reaches the patient is as reliable as possible, ensuring that the information which can be found on channels such as Internet is accurate and safe. It would also be required that this information meets recognized quality criteria in terms of fairness and clarity, as well as to be based on evidences and not being misleading.

Finally, the new Commission proposals would establish that, in general terms, information which has not been previously approved must be verified by the competent authorities before release. Furthermore, these proposals are meant to improve the current system of pharmacovigilance in the European Union.