IMS partnership with Yahoo

As new techniques enter the market, the "provability" of the digital model is becoming even more compelling. One such innovation comes from the IMS Health, which everyone seems to agree is the 800-pound gorilla in the Rx analytics business. 

Traditionally, IMS has been the place to go for analytics because they had the most Rx data. And lately, they have brought some innovation to the market through their partnership with Yahoo. 

IMS is now able to cross their 280 million patient records with Yahoo's 175 million consumer database, coming up with an overlapping group of 100 million patients. That level of granularity is unprecedented in the industry. Consequently, IMS can provide pharma marketers with more precise measurement of patient behavior even for relatively small brands. 
 

Ζητήστε το στα κεντρικά βιβλιοπωλεία ή δώστε την παραγγελία σας τώρα…

http://www.stamoulis.gr/ViewShopProduct.aspx?ProductId=402023