Top Pharmaceutical Industry Trends that have shaped the Market so far in 2015.

(This article was originally published on Life Science Investing News on June 2, 2015) 

2015 is shaping up to be a strong year for the pharmaceutical industry, with technological innovations and new healthcare standards driving industry changes.

Here, the Investing News Network outlines a couple of reasons why the pharmaceutical industry is such an exciting place to invest in 2015, focusing on two pharmaceutical industry trends that are driving the market: a departure from animal testing and a move toward personalized medicine.

Pharmaceutical industry trends: A turn away from animal testing

One interesting pharmaceutical industry trend is the movement away from animal testing and towards cheaper and more efficient testing technology.

LiverChip is one such technology — it provides an alternative model of testing by creating a 3D cell culture platform that mimics the architecture and physiology of the human liver. This technology has the potential to improve early stage drug testing because it is significantly less expensive than live animal testing.