FiercePharma | Tracy Stanton
How much is a pharma company's brand worth? More than $4 billion, if that
pharma company is Pfizer ($PFE). It's the most valuable pharma brand in the U.S., according to
Brandirectory's latest iteration of the Billion Dollar Brands Club. For a
company that's among the biggest prescription drug marketers in the world, that
might not be so surprising.
You might be surprised at which drugmaker comes next, though. It's not a
Big Pharma company, but a Big Biotech: Biogen Idec ($BIIB). Brandirectory tots up its value at $2.64 billion. Merck & Co. follows close on Biogen's heels at $2.61 billion, rounding out the top
three.