Εσύ, συμπλήρωσες το ερωτηματολόγιο της έρευνας; Οι προτεραιότητες των φαρμακευτικών εταιριών στην περίοδο της κρίσης

Η έρευνα διεξάγεται με σκοπό να ανιχνεύσει τις προτεραιότητες των φαρμακευτικών εταιριών που αφορούν κυρίως στην εμπορική τους δραστηριότητα κατά την τρέχουσα περίοδο της οικονομικής κρίσης.

Η έρευνα που πραγματοποιείται για πρώτη φορά στην Ελλάδα έχει σχεδιαστεί με απόλυτα επιστημονική μεθοδολογία και σύμφωνα με τους διεθνείς κανόνες ερευνητικής δεοντολογίας. Η έρευνα είναι ανώνυμη. Δεν καταγράφει προσωπικά στοιχεία ερωτωμένων, ούτε εταιριών.

Η συμμετοχή σας στην έρευνα είναι σημαντική γιατί με τις απαντήσεις σας θα συμβάλετε στο σχηματισμό μιας σφαιρικής εικόνας για τον τρόπο που λειτουργεί ο φαρμακευτικός κλάδος στο πεδίο της αγοράς, στη διάρκεια αυτής της κρίσιμης περιόδου.

Παρακαλούμε να σημειώσετε ότι η έρευνα είναι πιλοτικής μορφής. Εκτός από τα άμεσα αποτελέσματα που θα προκύψουν, τα ευρήματα της θα χρησιμοποιηθούν ως οδηγός για την δημιουργία ενός νέου ερωτηματολογίου με σκοπό την διεξαγωγή μιας μελλοντικής έρευνας, μεγαλύτερης κλίμακας, που θα «φωτίζει» σε μεγαλύτερο βάθος την εμπορική καθώς και άλλες λειτουργίες του φαρμακευτικού κλάδου στη χώρα μας.

Με την ελπίδα ότι θα θελήσετε να συμμετάσχετε πρόθυμα στην έρευνα που αφορά μια σημαντική λειτουργία του κλάδου στον οποίο εργάζεστε, σας καλούμε να συμπληρώσετε το online ερωτηματολόγιο πατώντας στον παρακάτω σύνδεσμο.
 

Θα χρειαστείτε μόλις δύο λεπτά για να συμπληρώσετε το ερωτηματολόγιο της έρευνας μέσα από τον υπολογιστή το tablet ή το τηλέφωνό σας.

http://survs.com/survey/0m21e0swjj

 Για περισσότερες πληροφορίες μπορείτε να επικοινωνήσετε με τον υπεύθυνο της έρευνας. 

 

nkazazis@pharmamarketing.gr

 

 

AstraZeneca reveals plans for global HQ in Cambridge

Having fended off Pfizer’s advances, at least for now, AstraZeneca has unveiled the designs for its new global R&D centre and corporate headquarters in Cambridge.

The £330 million new facility has been designed by Herzog & De Meuron, the architects best-known for Tate Modern and the Olympics Stadium in Beijing, is on Cambridge’s Biomedical Campus. The drugmaker says that the high technology labs on the site will be separated from other work spaces by glass walls to promote “visible science” and will feature a number of open spaces and thoroughfares. These are designed to “encourage collaboration not only within AstraZeneca, but also with the wider scientific community” on the campus and beyond.

Noting the environmentally-friendly virtues of the site, AstraZeneca said “the unique characteristics of Cambridge’s historic centre have influenced the shape of the buildings”. It will be low rise and include a central courtyard reflecting the colleges of Cambridge University.

Mene Pangalos, head of innovative medicines and early development, said the aim is to create “an open, welcoming and vibrant centre that will inspire our teams and partners to push the boundaries of scientific innovation”. It will bring together AstraZeneca’s small molecules teams and biologics research of its MedImmune unit.

In advance of the new site coming online in late 2016, by the end of this year, some 300-400 AstraZeneca staff will have relocated to the city. The designs were unveiled as part of a public consultation, ahead of submission of a detailed planning application in autumn. The company expects to begin building in early 2015

Defensive Allergan plots 1,500 job cuts, hikes forecast to fight off Valeant

Allergan's ($AGN) pulled back the veil on the restructuring it's hoping will lure shareholders away from Valeant's ($VRX) $53 billion hostile buyout bid. Among the blueprints: laying off 1,500 employees, or 13% of its global workforce--and leaving room for some potential acquisitions.

Those cuts--in addition to 250 vacant positions the company will shed--will help propel the company toward $475 million in 2015 pre-tax savings, Allergan said Monday. The company also announced second-quarter earnings of $1.40 per share--up from the $1.22 EPS it posted in last year's Q2--and hiked earnings guidance for this year and next.

The numbers, along with Allergan's latest cost-cutting plans, could force Valeant to up its buyout bid--if not fend off the hostile takeover altogether. "Today's announcement by Allergan makes it more difficult for Valeant to demonstrate how a merger can add incremental value and Allergan shareholders may now require Valeant to pay a greater premium for Allergan, we believe," Sterne Agee analyst Shibani Malhotra wrote in a note to clients.

Allergan's job-cutting ax won't fall on any "customer-facing personnel"--instead, the company hinted that it would be R&D jobs on the chopping block. But Allergan hastened to say that the R&D cuts wouldn't affect its hopes for new launches. "Any reductions in discovery programs will not impact approvals within the strategic plan period," it said in a release. Other savings will come from spending reductions across commercial operations, general and administrative functions, and manufacturing.

Don't rule out a buyout, either, the company says. Its rumored target Shire ($SHPG) may have been snatched up by AbbVie ($ABBV) last week, but Allergan says it has "additional strategic options" available, including acquisitions.

All of this--as well as the $0.05 per share second-quarter dividend Allergan announced with its earnings Monday--is part of its management's efforts to give shareholders "most of what they want" in lieu of a Valeant merger, CEO David Pyott has said. Quebec-based Valeant is rounding up support for a special shareholder meeting, at which it hopes to oust most of Allergan's current directors and replace them with a new, deal-happy slate.

But it seems at least one Allergan investor may have been unimpressed with the company's planned moves. A top Allergan shareholder, mutual fund Capital Research and Management Co., recently sold almost all of its Allergan holdings after meeting with Pyott, The Wall Street Journal reports.

Meanwhile, the two sides are still spitting fire at each another. Monday, Valeant got in touch with regulators in both the U.S. and Canada, citing Allergan's "apparent attempt to mislead investors and manipulate the market" with false statements concerning Valeant's last buy, the eyecare giant Bausch + Lomb.

"We do not believe that it is productive for either company to conduct due diligence in a public forum and although we have consistently offered Allergan the opportunity to conduct due diligence on our business, its management and board have refused, and have instead chosen to make misrepresentations ... about our business," Valeant chief J. Michael Pearson said in a statement.

But Allergan shrugged the criticism off, standing by its prior comments. "At the end of the day, investors will make their own decisions," it said.