Φαρμακευτικο Μαρκετινγκ: Θεωρια, Πρακτικη, Δεοντολογια

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Κατεβάζουν τα ρολά οι φαρμακοποιοί από την Τετάρτη 23 Μαΐου.

Κατά τη χθεσινή έκτακτη σύσκεψή τους, οι φαρμακοποιοί όλης της χώρας αποφάσισαν ομόφωνα να προχωρήσουν σε κινητοποιήσεις την ερχόμενη εβδομάδα εξαιτίας των οφειλών του Ενιαίου Οργανισμού Παροχής Υπηρεσιών Υγείας (ΕΟΠΥΥ).

Συγκεκριμένα, στις 23 Μαΐου τα φαρμακεία θα παραμείνουν κλειστά. Από την ίδια μέρα δεν θα χορηγούνται φάρμακα με πίστωση στους ασφαλισμένους του ΕΟΠΥΥ. Οι ασθενείς – ασφαλισμένοι του εν λόγω Ταμείου θα αγοράζουν οι ίδιοι τα φάρμακά τους και στη συνέχεια θα διεκδικούν τα χρήματά τους από τον Οργανισμό.

Abbott's XIENCE PRIME™ and XIENCE V® Drug Eluting Stents Receive Indication in Europe

Abbott yesterday announced that the XIENCE PRIME™ and the XIENCE V® Everolimus Eluting Coronary Stent Systems have received CE Mark in Europe for the use of dual anti-platelet therapy (DAPT) for at least three months after stent implantation in patients with coronary artery disease. This is the shortest duration of DAPT for any major drug eluting stent (DES) in Europe.

Sales forces shrank in 2011, but not everywhere

Medical marketing & Media | Matthew Arnold    

Pharmas shrank their US sales forces by 7% between 2010 and 2011, but the pain wasn't shared evenly between the biggest of pharmas, as a number of players scaled up.

Roche cut deepest among big pharmas, lopping off a third of its Full-Time Rep Equivalents, while Abbott and Sanofi were close behind, downsizing 23% of their FTEs, according to an analysis by Cegedim Strategic Data. GSK cut its FTE force by 22% and Bayer by 19%.

GlaxoSmithKline announces acquisition of Cellzome

GlaxoSmithKline has announced plans to fully acquire Cellzome, a leading provider of technology for the development and advancement of proteomics.

The pharmaceutical company will pay 61 million pounds to purchase all remaining shares in Cellzome, a UK and Germany-based organisation in which GlaxoSmithKline already owns a 19.98 percent equity stake.

Pharma funds drug discovery partnership

Half a dozen pharma firms are contributing £14.4 million to work by Dundee University and the Medical Research Council (MRC) on speeding up drug discovery. 

AstraZeneca, Boehringer Ingelheim, GlaxoSmithKline, Janssen, Merck-Serono and Pfizer are involved in a consortium called the Division of Signal Transduction Therapy (DSTT), and will put in the money over four years from July.

International Clinical Trials Day: 20 May 2012

The European Medicines Agency supports International Clinical Trials Day, which is taking place on Sunday 20 May 2012.

International Clinical Trials Day aims to enhance communication and coordination of clinical trials between countries, resulting in better clinical research that is relevant to the needs of patients everywhere. It is celebrated every year on or around 20 May, commemorating the day that James Lind started his famous trial comparing treatments for scurvy on 20 May 1747.