The sales representatives that give the most value to doctors cover psychiatry, oncology, paediatrics and ophthalmology, results from an exclusive poll for PharmaTimes show.
More than 1,200 nominations were received from doctors for medical representatives in the industry’s biggest customer satisfaction survey, which makes up part of the sales representative category in the new PharmaTimes Sales Awards, and was conducted by Binley’s and Doctors.net.uk in February and March.
The NHS doctors were invited to vote for their favourite representatives based on a number of criteria including: openness and transparency; provision of services; understanding of medicines guidance within the relevant health economy; therapy knowledge; as well as the representative doctors most enjoy working with.
Psychiatry representatives were the most highly rated, taking more than 15% of all nominations, followed by oncology, paediatric and ophthalmology reps. Lilly was the top company in psychiatry, rising from third position last year with Roche leading in oncology and Shire leading in paediatrics.