Pfizer is testing the online-sales waters with a new program to sell Viagra directly to consumers. It's a natural choice: Makers of erectile dysfunction drugs have been working on packaging and formulation changes to make it
easier--and more discreet--for men to use them. This new channel is about as
discreet as you can get for a prescription drug. As the Associated Press
notes, men don't even have to face a pharmacist.
It's not the first time a drugmaker has experimented with direct sales, but
it's the first still-on-patent drug to be distributed this way. Pfizer itself
tested a program it called Lipitor For You, which allowed brand-loyal patients
to enroll online and receive the newly off-patent cholesterol drug directly
from a specialty pharmacy. The company phased that program out last spring.