When it comes to selling big,
cancer drugs have a lot going for them. Their targets--deadly diseases that in
many cases can kill quickly--put them in high demand, even as they continue to
redefine "premium pricing." Some newer drugs can be targeted at
patient groups who have the best chances of benefiting, helping justify those
high costs. And biologics, for now, don't face the same generic onslaughts that
pummel pharma sales come patent expiration time.
That's not to say they don't
face roadblocks. Plenty of cancer heavyweights have run into failed label
expansions, governmental cost critics, patent woes and biosimilar threats. But
even so, the top 10 managed to rake in worldwide sales between $1.7 billion and
$7.8 billion each, according to EvaluatePharma data.