Μπορείτε να στέλνετε ειδήσεις και Δελτία Τύπου στο email μας.
Αν θέλετε να επικοινωνήσετε μαζί μας ή να στείλετε Δελτίο Τύπου πατήστε εδώ...pharmamarketingexpertsblog@gmail.com


Πέμπτη 19 Φεβρουαρίου 2015

Why Big Pharma Must Cure Its Bad Rap


Forbs | Arlene Weintraub

The 2015 Harris corporate reputation poll is out and the news for Big Pharma isn’t good, to say the least.  In the poll—which measures the “reputation quotient” of the most visible American companies among the general public—Big Pharma ranked ninth out of 14 industries and was right in line with insurance companies and airlines when it comes to respect, or lack thereof. Ouch.
It may seem surprising that the public has no more love for the manufacturers of important and sometimes life-saving therapies than it does for the companies that routinely leave passengers stranded for hours at the airport. But Big Pharma’s bad rap makes more sense when you consider that Harris’s reputation quotient incorporates 20 attributes that corporations must master, including trust, economic value, and community responsibility.

Actavis Announces Intention to Adopt "Allergan" Corporate Name



Actavis plc announced that it will adopt a new corporate name – Allergan – following the anticipated successful completion of the acquisition of Allergan, Inc. The Company said that it intends to use the Allergan name as its corporate name and for its global branded pharmaceutical portfolio, and will retain the Actavis name for select geographic regions and product portfolios. The change in corporate name would be subject to approval by Actavis' shareholders at its Annual General Meeting later this year.
"The pending combination of Actavis and Allergan will create a dynamic new breed of company – a leader in Growth Pharma. By adopting the Allergan name for the corporation we will ensure that our corporate identity reflects the dramatic evolution of our company within the pharmaceutical industry," said Brent Saunders, CEO and President of Actavis. "For more than 65 years, the Allergan name has represented innovation in branded pharmaceuticals, a commitment to bringing the best medicine to life and a strong partnership with physicians. The Actavis name has represented our global commitment to leadership in generic, branded generic and OTC pharmaceuticals and to increased access to more affordable prescription medicine for consumers around the world. Together, our combined company will be equally focused on developing new medicines that meet unmet medical needs in critical therapeutic categories, as well as increasing global access to high quality, affordable medicines.

Κυριακή 15 Φεβρουαρίου 2015

The Corporate Reputation of Pharma in 2014



Source: PatientView

An new independent study by PatientView ‘The Corporate Reputation of Pharma in 2014 – the Patient Perspective’, sets out the the corporate reputation of pharma companies from a patient perspective, and details what has changed over the past four years. In summary:
  • Findings based on a survey of 1,150 patient groups (from 58 countries and of differing specialties)
  • Survey conducted mid-November 2014 to mid-January 2015
  • Patient-group feedback on the corporate reputation of the entire pharma industry during 2014
  • Patient-group feedback on the corporate reputation of 37 individual pharma companies in 2014
  • Results for 2014 are compared with those of 2013, 2012, and 2011
The 37 pharma companies reviewed in the study are: AbbVie l Actavis l Allergan l Amgen l Astellas l AstraZeneca l Baxter International l Bayer l Biogen Idec l Boehringer-Ingelheim l Bristol-Myers Squibb l Celgene l Eisai l Eli Lilly (Lilly) l Gilead l GlaxoSmithKline (GSK) l Grũnenthal l Ipsen l Janssen l Lundbeck l Menarini l Merck & Co (USA) l Merck KgA (Germany) l Mylan l Novartis l Novo Nordisk l Otsuka l Pfizer l Roche l Sanofi l Servier l Shire l Stada Arzneimittel l Takeda l Teva l UCB l ViiV Healthcare

Results for individual pharma companies

The corporate reputation of individual pharma companies (as seen from a patient perspective) shows some significant changes between 2014 and 2013 (37 companies assessed in 2014; 33 companies in 2013).

Παρασκευή 13 Φεβρουαρίου 2015

Ο Μπαράκ Ομπάμα παίζει σε διαφημιστικό σποτ για την υγεία!!!



Τρεις ημέρες απέμειναν για να εγγραφούν οι Αμερικανοί στο «Obamacare», το διάσημο πρόγραμμα ιατροφαρμακευτικής περίθαλψης των ΗΠΑ, και ο εμπνευστής του, ο Μπαράκ Ομπάμα, κάνει ό,τι μπορεί για να πείσει τους συμπατριώτες του να γίνουν μέρος της μεταρρύθμισής του. Ο πρόεδρος των ΗΠΑ ανέβασε την Πέμπτη στον ιστότοπο BuzzFeed ένα απολαυστικό βιντεάκι με τίτλο «Things Everybody Does But Doesn’t Talk About».


Φαρμακευτικό Μάρκετινγκ: Θεωρία, Πρακτική, Δεοντολογία
The ultimate guide for Pharma Marketing Champions

Ζητήστε το στα κεντρικά βιβλιοπωλεία ή δώστε την παραγγελία σας τώρα

Τρίτη 10 Φεβρουαρίου 2015

Οι 20 πιο κερδοφόρες φαρμακευτικές εταιρείες



Οι 130 μεγαλύτερες φαρμακευτικές επιχειρήσεις εμφάνισαν συνολικά κέρδη προ φόρων 276,4 εκατ. ευρώ για το 2013, αυξημένα κατά 4,83% μετά τη χρονιά ανάκαμψης που ήταν το 2012. Αξίζει να σημειωθεί, όσον αφορά την κερδοφορία, ότι μετά τη σημαντική επιβάρυνση από το PSI οι εταιρείες σταδιακά απομείωσαν τις προβλέψεις και έτσι δεν επιβαρύνεται η χρηματοοικονομική εικόνα. Για το 2013 από το σύνολο των 130 φαρμακευτικών εταιρειών, 106 παρουσίασαν κέρδη προ φόρων (81,54%), ενώ 24 (18,46%) εμφάνισαν ζημιές προ φόρων. Οι εταιρείες εργάστηκαν το 2013 με καθαρό περιθώριο κέρδους 5,22%, έναντι 4,78% το αντίστοιχο διάστημα του 2012.

Οι 20 πιο κερδοφόρες (βάσει κερδών προ φόρων) φαρμακευτικές εταιρείες το 2013:


 Τα στοιχεία προέρχονται από την έκδοση MED & HEALTH BUSINESS της Direction.

Φαρμακευτικό Μάρκετινγκ: Θεωρία, Πρακτική, Δεοντολογία
The ultimate guide for Pharma Marketing Champions

Ζητήστε το στα κεντρικά βιβλιοπωλεία ή δώστε την παραγγελία σας τώρα

Τρίτη 3 Φεβρουαρίου 2015

Greece's Anti-Austerity Government Sets Out Pharma Plans



PharmExec | Julian Upton 

Pharma and healthcare are among the many areas being viewed with increasing attention inside and outside Greece, following the victory in the country’s elections of the radical left-wing, anti-austerity Syriza party (a victory it secured by forming a coalition with the right-wing Independent Greeks party).
Healthcare is very much on Syriza’s agenda: the party has described Greece’s compromised access-to-healthcare situation as a "humanitarian crisis”. The country’s new prime minister, Alexis Tsipras, was barely through the doors of the Presidential Mansion when he filed a decree to restructure the Greek Ministry of Health.
To improve access for the country’s poorest citizens, Tsipras wants to make significant reductions to co-payments paid by Greek patients for prescription medicines; he has tasked the Ministry of Health to once again issue social insurance funds. A restructuring of primary care is also on the cards.
Greece owes its creditors — the European Financial Stability Facility, the International Monetary Fund, and the European Central Bank — around €315 bn ($355 bn); Syriza’s promise to overhaul the country’s repayment plan is of course a major factor in propelling the party to victory. Syriza says its plans to boost public health spending can be achieved by clearing tax arrears, backlogs in social insurance contributions and combating tax fraud.
However, Greece has already been pushing its luck with non-payment of its pharma debts. As in-Pharma Technologist’s Gareth MacDonald points out, as of November last year, for example, the country owed Merck & Co. $71m for drugs supplied on credit, and accounts for part of the $907m Pfizer is still owed from crisis-hit Europe. Syriza’s rejection of the strictest austerity measures is not likely to see these pharma debts settled any time soon.
Syriza wants to bolster Greece's indigenous pharma industry with increased production of "high-quality generics". But IHS.com writes that "Greek producers have also been adversely affected by pricing regulation changes introduced last year, which resulted in drastic reductions in the prices of generics". And of Syriza's bid to increase the current level of pharmaceutical reimbursement (€2 bn) by €350m, IHS adds that while this increase is not particularly high, "considering the lengths to which the previous government was going to in order to keep reimbursement spending down, it is a massive change”. As such, "many questions remain" about how Syriza will deliver on its pharma and healthcare promises

Φαρμακευτικό Μάρκετινγκ: Θεωρία, Πρακτική, Δεοντολογία
The ultimate guide for Pharma Marketing Champions

Ζητήστε το στα κεντρικά βιβλιοπωλεία ή δώστε την παραγγελία σας τώρα

Κυριακή 1 Φεβρουαρίου 2015

Pharma Predictions for 2015



Πηγή: PharmExec Staff   


An expert CPhI Worldwide panel has identified "the good, the bad, and the ugly" in its forecast for the pharmaceutical industry for 2015.
Among the "good" developments are the shift in FDA’s role from “investigator” of products to “enabler” of better quality processes and cultures within pharma manufacturing; breakthrough treatments for infectious diseases; and growth across NCEs and biopharmaceuticals.

The bad will continue to be defined by shortages of popular drugs in western markets due to marginal pressures and reduced stockpiling; fears for pharma not ‘walking the talk'; and the challenging year ahead for virtual drug developers as pharma exercises closer inspection of the robustness of CMC regulatory packages.
The "ugly truths" pointed out by the panel include predictions that outsourcing and related quality issues are unlikely to be reduced in the near future (big Pharma may even, in some cases, repatriate key elements of the drug development chain), and that the battle between IP protection and patient access is set to further heat up.
Details of the panelists and some of their individual predictions are further outlined below.

Πέμπτη 29 Ιανουαρίου 2015

Novartis-GSK mega deal



European regulators have given conditional blessing to a proposed three-part deal between GlaxoSmithKline and Novartis, under which the firms will exchange assets and form a new consumer healthcare joint venture.

GSK intends to sell its portfolio of cancer drugs to Novartis for up to $16 billion and is buying the Swiss drug giant's vaccines unit for up to $7.1 billion (excluding flu jabs), and both plan to create "a world-leading consumer healthcare business" JV between Novartis OTC and GSK Consumer Healthcare. 

In relation to the vaccines acquisition, the European Commission has requested that GSK sell its meningitis vaccines, Nimenrix and Mencevax, on a global basis, and divest two small Novartis bivalent vaccines for protection against diphtheria and tetanus in Italy and Germany.

With regard to the consumer JV, GSK has agreed to sell its NiQuitin smoking cessation products and Coldrex cold & flu products in the European Economic Area, its local Panodil pain management and Nezeril/Nasin cold and flu products in Sweden, and Novartis’s topical cold sore business in the EEA.  

The deals remain subject to other closing conditions but bagging regulatory backing is a major advance, and the transaction is on track to complete during the first half of 2015, the firms noted.

Φαρμακευτικό Μάρκετινγκ: Θεωρία, Πρακτική, Δεοντολογία
The ultimate guide for Pharma Marketing Champions

Ζητήστε το στα κεντρικά βιβλιοπωλεία ή δώστε την παραγγελία σας τώρα