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Σάββατο 4 Οκτωβρίου 2014

Top 10 pharma companies by employees - 2014




It is probably no surprise that the 10 largest Big Pharma companies came into 2014 with far fewer employees than they had the previous year. After all, revenues have been off at those companies as some of their biggest products have fallen off the patent cliff. Thousands of jobs were lost as companies laid employees off and sold units to try to regain their balance.
2012 was the most severe of the patent cliff years in the decade, so it is logical that the numbers at the end of 2013, when they were last tallied up, would be significantly less than the year before. And the number? The 10 largest companies had 29,720 fewer employees at the end of last year than the previous year, a decline of about 3%. But given that revenues for those 10 were off 3.6% collectively, by some measures the downsizing was not enough. That means that revenues per employee were also lower, $493,861, based on the 2013 employment and revenue numbers, compared with $495,895 the year before.
Of course, not all companies shrank. Half of them--Novartis ($NVS), Johnson & Johnson ($JNJ), Sanofi ($SNY), Roche ($RHHBY) and Bayer--recorded at least some minimal growth last year. The largest of the top 10 by employees, Novartis, grew employment by 6.24% last year, adding about 8,000 employees, the largest increase in numbers and percent. But the Swiss drugmaker has been adjusting this year, with the sale of its vaccines business to GlaxoSmithKline ($GSK) and its animal health business to Ely Lilly ($LLY), and its combo with GSK of their consumer health operations.
In fact, while layoffs get the most notice, spinoffs result in the most jobs lost at a company. Abbott Laboratories ($ABT) shed nearly 25% of its workforce in 2013, 22,000 workers, mostly because it spun off its branded pharma unit into AbbVie ($ABBV). Pfizer ($PFE) was next, losing 13,800 employees, a 15% decline. Most of that tracks back to the spinoff of its animal health business into Zoetis.
It is always interesting to see who is growing and who is shrinking and why, but it can be a tricky measure. A company like Pfizer can whack a big unit and see its employment picture change dramatically. A year or two later, it can buy a company, say one like AstraZeneca with 51,500 employees, and the numbers can swell once again.

 What follows are the ins and outs of the top 10 and their employment numbers. 


1   Novartis
3   Sanofi
5   Roche
6   Pfizer
7   Merck
8   Abbott

Πέμπτη 2 Οκτωβρίου 2014

Pfizer DTC message: Hey guys, women say it's cool to take Viagra




Sure, drug companies, doctors and other men can tell those with erectile dysfunction that they're not alone. But do they listen more closely when they hear it from a woman?
That's what Pfizer's aiming to find out with a new Viagra commercial featuring an attractive blond on the beach. "So guys, it's just you and your honey. The setting is perfect. But then erectile dysfunction happens again," she says. "You know what? Plenty of guys have this issue, not just getting an erection, but keeping it."
Following more than a decade of Viagra campaigns starring men, the pharma giant made the switch to help put men with ED "at ease," Pfizer spokesman Steve Danehy told FiercePharmaMarketing in an email. It's a "new and unexpected approach to de-stigmatize ED" that the company hopes will reassure men and motivate them to speak with their doctors.

FDA backs ED upstart Stendra as a fast-acting alternative to Viagra




It's no picnic competing with a cultural phenom. Auxilium and Vivus  know this well: Their new erectile dysfunction pill Stendra has to go up against Pfizer's  Viagra. Competition from Eli Lilly's blockbuster Cialis doesn't help, either.
That's why the companies have been studying Stendra for some sort of competitive edge. Now, they may have found one: The FDA backed the ED pill as a fast-acting treatment, taken 15 minutes before sex. Previously, the directions prescribed a 30-minute lead time.
Cue the talk of spontaneity. Lilly's Cialis is taken daily, while Pfizer advises men to take Viagra one to two hours beforehand.

Τετάρτη 1 Οκτωβρίου 2014

The New Rules of Pharma Marketing



Basing marketing strategies on relationships with doctors won’t suffice anymore. Sea changes in the pharmaceutical industry are prompting a total rewrite of the marketing playbook.
One doesn’t need a thermometer to take the temperature of contemporary rhetoric against the pharmaceutical industry. The white-hot title of author and physician Ben Goldacre’s 2012 book Bad Pharma: How Medicine Is Broken, and How We Can Fix It says it all. Bristling with outrageous examples of slanted or suppressed research and corrupt marketing and sales tactics, Goldacre’s book paints a picture of a hopelessly wayward medical industry awash in dirty money.
“He shines a light on the more negative aspects of the industry, which do exist,” says Marcel Corstjens, The Unilever Chaired Professor of Marketing at INSEAD. “Some marketing and sales practices are unethical; some research is misused.” But the animus expressed toward Big Pharma these days is at an unfair level, Corstjens suggests. “No industry is snow-white. There are issues in the food industry, around obesity, in the tobacco industry, and in the financial services industry with the global economic crisis…The world would have been a worse place without big pharma.”

Pharma Sales Will Reach $1 Trillion in 2014



The Intellectual Property and Science business of Thomson Reuters released its annual synopsis of pharmaceutical industry trends in its 2014 Pharmaceutical R&D Factbook, compiled by CMR International, a Thomson Reuters business. The report found a number of positive trends across the biopharmaceutical landscape—including an all-time high in pharmaceutical sales and an increase in new molecular entities (NMEs) and in drugs successfully completing late-stage clinical trials—that contradict industry perceptions of a decline in R&D productivity. The CMR Factbook includes data on R&D pipeline volume, success rates, cycle times, regional comparisons, therapeutic areas, generic drugs, and other areas. 
Reuters' researchers reported that global pharmaceutical sales reached an all-time high of approximately $980 billion in 2013 and are expected to rise to $1 trillion this year. The rate of growth declined in 2013 compared to previous years, however, due to the expiration of patent protection on a number of blockbuster drugs in markets dominated by lower-cost generic equivalents. 

Κυριακή 28 Σεπτεμβρίου 2014

Novartis named first digital pharma company of the year




Novartis beat off Bayer, Boehringer Ingelheim, Genentech (Roche), GlaxoSmithKline and Sanofi to take the first ever Digital Pharmaceutical Company of the Year Award at the PM Society Digital Media Awards last night, based on the breadth and depth of their social media engagement, as measured by Symplur.

The sixth annual event also featured a fresh new format, including educational content from LinkedIn, iPad stations showcasing finalists' work and a Tweet Wall.

Agencies McCann Manchester and Red Door Communications won most recognition on the night, each scooping two Gold awards and McCann Manchester also took home a Bronze. Emotive achieved a Gold, two Silvers and a Bronze, Langland walked away with a Gold and a Silver and RFA Advertising and Marketing a Gold and a Bronze. M3 with MSA Media and Rainmaker, nitrogen, go digital health (part of Virgo Health), Cherry, Real Science and Inspired Science each took home a Gold. Year on year, the results represent a much wider spread of successful agencies.

Client-side, Shire Pharmaceuticals and the World Hepatitis Alliance led, with two Golds each. Others taking home one win each were Rosemount Pharmaceuticals, AstraZeneca, Roche, SPMSD, Actavis+Warner Chilcott, Novo Nordisk, Takeda, Galderma and Bayer Healthcare.
Best digital project or account manager went to Rebeka Morley from Health iQ and this year, the prestigious Digital Pioneer Award was given to Adam Boucher from Novo Nordisk.

Digital Awards lead and co-chair of the PM Society, Rachel Farrow, said, "The two-stage judging process for the Digital Awards is possibly unparalleled in its rigour and it is rewarding this year to be recognising excellence from a far broader spread of winning agencies. Several campaigns were truly innovative and exciting and demonstrate real progress in digital for pharma.

"Importantly, we also saw more clients accompanying agencies to the second round judging this year and those presenting were noticeably better prepared for the questions and time constraints on the day."

Judging takes place in a two-stage process with online submissions shortlisted to finalists who then present in person to judges for 10 minutes and answer questions for five. A total of 45 judges attended second-round judging and reviewed 73 finalist entries across 17 categories.
Full details of entries and winners are available here.

Τετάρτη 17 Σεπτεμβρίου 2014

Έλληνες γιατροί ήρθαν πρώτοι στο πανευρωπαϊκό quiz καρδιολογίας στη Βαρκελώνη!




Η μονάδα καρδιολογίας ενός ελληνικού νοσοκομείου κέρδισε την πρώτη θέση, αλλά και τις εντυπώσεις σε απαιτητικό quiz καρδιολογίας που έγινε στη Βαρκελώνη. Ήταν το «fun» κομμάτι ενός πολύ υψηλού κύρους συνεδρίου, της ετήσιας συνάντησης της Πανευρωπαϊκής εταιρείας καρδιολογίας, που έγινε από τις 30 Αυγούστου έως τις 3 Σεπτεμβρίου. Πρόκειται για τους γιατρούς του ΑΧΕΠΑ στη Θεσσαλονίκη: τους Χαράλαμπο Καρβούνη, Γεώργιο Σιάνο, Γεώργιο Γιαννακούλα, Απόστολο Τζίκα, Βασίλη Καμπερίδη και Θωμά Γκόσιο.
Επικράτησαν της ρωσικής ομάδας, από το Bakulev Scientific Centre της Μόσχας και της βρετανικής, από το Royal Brompton Hospital του Λονδίνου.