An industry reputation study found out that protecting Big Pharma's reputation requires more than a single good deed: it requires coordinating actions and messaging across 46 touch points which fit in to eight larger categorical buckets.
The study, by strategy group APCO Worldwide, which is based in Washington, pooled input from 3,500 participants that included policy makers, health care providers and key opinion leaders. This audience shared what they thought of the industry and what they expected.
